I just got this press release. Made my jaw drop. Did they not know who they were writing to? I get that Thomas could have missed my blog post about this event. But come on, Dude. You’re in New Jersey. You’re a PR guy. The New York Times is your local paper. So let’s give him some publicity–feel free to email Thomas at the linke below and tell him what you think of “paint your town pink.”
I responded by sending both the above links with this note: “You are REALLY writing to the wrong girl. I think you are wasting people’s time and money without doing anything to help eradicate breast cancer.”
To: “Thomas Paolella” <TPaolella@meridianhealth.com>
Sent: Thursday, May 2, 2013 1:00:56 PM
Subject: FW: Giuliana and Bill Rancic are coming to NJ to discuss the importance of mammography
Just a reminder about Saturday’s event. If anyone from your outlet is able to attend and share in this special evening we would love to have you.
Hi there – I wanted to invite you or someone from your team to cover a truly inspiring event for your publication. I know you don’t traditionally cover local NJ events, but this is something truly newsworthy to a nationwide audience.
In just a few short weeks, Meridian Health will host its annual “Paint the Town Pink.” For the seventh straight year, volunteers, committees, businesses, physicians, and local officials will make this event a reality. Everyone joins forces for one common goal; to raise awareness of the importance of annual mammography. Beginning May 1, Paint the Town Pink will cast a wider hue across our area with an expansion that now includes 23 Monmouth and Ocean County towns, making the event the most represented to date. What began as an idea seven years ago has been transformed into a grassroots initiative that is changing lives in very tangible and meaningful ways.
Paint the Town Pink was started by Riverview Medical Center with the goal to encourage women aged 40 and older to pledge to have their annual mammogram, as well as raise funds to provide mammography to the uninsured and underserved in our community. Through a variety of special events and in-store specials from hundreds of businesses, and involvement from community groups, this year’s Paint the Town Pink will be “bigger and Pinker” than ever before!
Last year’s campaign featured the “Men in Pink” and highlighted the men that support the women in their lives. Bill Rancic came to Red Bank, NJ and gave a talk about how he supported Giuliana during her breast cancer diagnosis. Bill had such a positive experience with Paint the Town Pink that for 2013, Giuliana will be coming with Bill and are hosting an event together titled “Little Things” – flyer below. There will be a Pink Media Lounge at around 7:45 p.m., in which members of the media will have full-on access of both Giuliana and Bill and will be able to ask questions, take photos/video, etc.
For more information please visit www.PainttheTownPink.com. I thank you in advance for your consideration. I know you get pitched stories all day long and I appreciate you taking the time to read this. Even if you’re not able to cover the event, a brief mention on your website would go a long way in helping to spread the Paint the Town Pink mission. I know the event is on a Saturday, but it will be well worth it.
Public Relations Manager
Riverview Medical Center
Bayshore Community Hospital
Office: (732) 530-2282 I Cell: (848) 203-7596