I’ve been critical of the Keep-a-Breast Foundation’s “I Heart Boobies” bracelets campaign. But I also am a person who gives credit where it’s due, and I very much like the early style, tone and message of their non-toxic revolution campaign. I especially hope they focus on educating girls about potential carcinogens in cosmetics–during and just after puberty they are especially vulnerable. And short of questioning the beauty industry in general, I at least hope KABF can make clean makeup the cool choice. And I’m not talking Cover Girl Clean (for you who grew up in the 1970s). So we’ll see. I’m rooting for them on this one. Though it does seem ironic that all those bracelets will end up as….land fill.
Posts Tagged pink ribbon sexualization
Elizabeth Rosenberg of “Save the Ta-Tas” wrote to me with her critique of my recent Los Angeles Times editorial, “The Trouble with Those Boobies Bracelets.” I told her I would post her response. So you’ll find it below. But I still take issue: for one thing it says on the top of the site that a mere 25% of revenue goes to cancer-related causes. Compare that to National Breast Cancer Coalition where 86% goes to programs. So where’s that other 75% going? Elizabeth says: “It pains me when I see that Save the Ta-tas® has been grouped with organizations that do very little to fight the war against cancer. The ta-tas® Brand (est. 2004) and Save the Ta-tas® Foundation (est. 2008) were created by Julia Fikse, as a way to fight breast cancer using laughter and fun. Julia’s message of hope and humor has reached thousands of victims and survivors […]
After that long and fascinating interchange here on I [heart] boobies I was convinced that that campaign MEANS well even if I find how they spend their money to be completely misguided (and I still stand by that). It was totally worth my (our) while to engage with those folks and I hope that they listen and rethink both how their message affects those of us who’ve been through cancer treatment AND how they spend the funds they’re raking in with those bracelets. And then I read this post on ”uneasy pink“: “I had a sickening interesting experience on facebook over the weekend. First, some background. Last Pinktober, I posted about my personal disdain for the name of an organization, Feel Your Boobies. I believe it trivializes and sexualizes breast cancer while spitting in the face of people who don’t find breast cancer to be so cute. The founder of the organization commented on […]
I just received a press release on this. If a single guy in this video can answer ANY of the following questions, I will believe that he cares about breast cancer activism and not just the free pass to drool over jugs: 1) What does “awareness” of breast cancer mean, anyway? Awareness of what precisely? What are we not aware of? 2) Why, given that the American Cancer society no longer endorses self-exam as useful for ANY woman is the I ♥ Boobies/Keep-a-Breast Foundation raising hundreds of thousands of dollars to promote it among young women (for whom it was NEVER recommended)? 3) At what age are most women diagnosed with breast cancer? 4) Precisely where does the money raised by I ♥ Boobies/Keep A-Breast foundation go and how much do they keep as profit? 5) If a your girlfriend or wife were diagnosed with breast cancer and needed a […]