Kia, Stop Right Now; Pixar, Looking “Brave.”
Have you seen the new Kia Motors ad that promotes not only their cars’ dual climate control but, whaddaya know, also promotes pedophilia and sexualization of girls? It won a prestigious Silver Press Lion award in Cannes. According to the Huffington Post:
The ad features a teacher lusting after his elementary school-aged student. On one side of the page, she appears as a young girl. On the other side, though, she becomes a scantily clad, buxom teen, seemingly as a product of the teacher’s imagination.
It’s clearly designed to shock, and is succeeding. The advertising blog Copyranter called it “one of the sleaziest car ads ever,” and noted that it doesn’t even visualize the benefits of dual climate control very well.
I say, arretez-vous, Kia in any language!
Here’s the ad
Meanwhile, here’s the Brave trailer that’s playing with Cars 2. Thank goodness I didn’t have to buy a ticket to that piece of garbage to see it! Looks good….but how about a female voice for the narrator?