Back on the Boobies Again….

After that long and fascinating interchange here on I [heart] boobies I was convinced that that campaign MEANS well even if I find how they spend their money to be completely misguided (and I still stand by that). It was totally worth my (our) while to engage with those folks and I hope that they listen and rethink both how their message affects those of us who’ve been through cancer treatment AND how they spend the funds they’re raking in with those bracelets.

And then I read this post on  “uneasy pink“:

“I had a sickening interesting experience on facebook over the weekend.  First, some background.  Last Pinktober, I posted about my personal disdain for the name of an organization, Feel Your Boobies.  I believe it trivializes and sexualizes breast cancer while spitting in the face of people who don’t find breast cancer to be so cute.  The founder of the organization commented on my blog and we had a very, very civil exchange of ideas about the topic.  I came away respecting her, even if she didn’t change my mind. Then I logged onto my facebook page and saw this:

Apparently Feel Your Boobies (FYB) gave away a FYB bike to a FYB pin-up gal.  Okay, whatever. Now take a look at the responses to the photo, remembering this is about raising awareness of breast cancer….

And, I might add, nearly 250,000 people “like” this campaign…..

I have to stop posting about this now. It’s making me too crazy. But while it doesn’t do much to raise awareness about breast cancer, I hope it’s raised YOUR awareness of what these Tata-boobies “breast cancer” campaigns are actually about.

Finally, one REALLY IMPORTANT THING. National Breast Cancer Coalition has a new, highly intelligent, ambitious campaign aiming to end breast cancer by 2020. It  might actually do some GOOD. And isn’t that what we really want?