The Dirt on Girls’ Empowerment

Tags: age compression, girlie girl culture, pink princess culture camd
Posted June 4th, 2012, in Creepy Marketing, Why I Wrote CAMD | 12 Comments

In CAMD I talk about how today’s “girl power” substitutes self-obsession for self-confidence, tells girls that female independence, empowerment—identity—are expressed through materialism and narcissim.  Here’s another example, sent to me by a friend in LA (yeah, but it’s not JUST LA),  of how those ideas keep skewing  ever younger. Art and yoga? FABULOUS!!! But not when the sole focus of  that “mindfulness,” “creativity,” and “empowerment” is  fashion, hair and makeup. Consider this one in context of the growing number of spa science kits and the girlie “creative” craft kits….(colors of the type are from the ad) GIRL POWER Art & Yoga Camp for girls aged 5 to 12 Give the special girl in your life a week of creativity, mindfulness, friendship & joy featuring Laura Fuller of Yoga in Mar Vista! Camp will be held at Pamper & Play on Westwood Boulevard, just a few blocks up from Westside Pavilion, June [...]